With over 167 billion Tumblr post on the platform, it offers children a place to discover people with like-minded interest or explore topics which may be quite niche. It also brings together the blogging and social media under one roof to give young people a way to get real-time feedback on what they post and create a community around a common interest or topic.

Tumblr is a fusion of social network and blogging platform. The name derives from the term "tumblelog," which refers to the short blog posts - themselves called microblogs - the site is optimised for. Tumblr's major differentiator is the free-form nature of the site and the ability of users to heavily customise their own pages. This is the exception to the rule, as nearly all other social networks have standardized profile pages with limited design flexibility.

For a long time, I thought of Tumblr as topic-based image blogging: In other words, self-expression through collecting pictures of a particular type of thing. Hence I thought that the iconic Tumblrs were Things Organized Neatly, Girls in Yoga Pants (NSFW) and Food on my Dog. Tumblr itself gives the impression that this is the main use-case for its service by highlighting almost exclusively this type of Tumblog in The Tumblr Directory.

Once you start using Tumblr, you'll probably notice a lot of similarities between it and other popular social networks like Twitter, Facebook, Pinterest, and even Instagram. Although "blogging" traditionally tends to involve writing, Tumblr is in fact highly visual and is more about publishing short blog posts that have photos, animated GIFs and videos.

What can you do on the app?

•     Create a blog and post videos, photographs and links to other websites
•     Share your content with friends and followers
•     Users can subscribe to follow blogs on the platform which show up on their Dashboard and reply or like the individual post (just like Facebook)
•     You can post blog entries just on the platform or also on other social media sites like Facebook, Twitter, and Instagram

How is Tumblr used?
Getting a page set up on Tumblr is similar to other social media networks. Users sign up for an account by providing an email address as well as creating a password, username and a URL for the page. URLs can be changed in perpetuity, but this can lead to a negative impact on SEO - it's best to take the time and find a URL that will work for a store at first.

And Tumblr is growing — it’s now one of the top 10 websites in the United States, with 20 billion pageviews a month. The tremendous user engagement is enabling the company to quietly and discreetly build a powerful Interest Graph of things its users actually like and want to share. Tumblr still has a long road ahead with monetization, but the Interest Graph will be crucial to making sure anything Tumblr does is targeted and relevant to its users.

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